Why Link Building Is So Important

Link building can help your site in a number of different ways.  They can…

  1. Send traffic when people follow the link naturally,
  2. Send search engines to your site when crawling (usually has to be a dofollow link),
  3. Help you rank higher in the SERPs.  Generally, the more links you get, the more popular your site is (though it’s not as straight forward as that).

This is why “building” links on other sites is so important.

Quick Tip: Aim for sites with a higher Google PageRank (PR) if you can.  High PR sites are viewed more positively on search engines as these have high traffic and lots of links pointing to them.  If you can get a link from one of these pointing to your site, it will help boost your site.  The more you get, the more likely it is that your site will increase its PR.

Don’t Forget About Your Existing Social Profiles!!!

Many people forget that there are plenty of sites that you can get links from that are perfectly safe and not spammy – nothing worse than spammy links.

We all have  social media profiles setup for our website/business on all the major social networks.  Despite this I have, on countless occasions, not been able to find a link to their website.  This is crazy as this should be your number one priority!

Make sure to add links on your :

  • Facebook page in your about section,
  • Twitter bio,
  • Google+ about page (links, contributor, introduction),
  • LinkedIn company page/personal profile,
  • YouTube video descriptions,
  • Pinterest bio

This may sound obvious to some, but I am truly astounded to see that a lot of sites don’t do this!!!

Don’t Stop There, Add Your Link Your Other Online Profiles

Your link is like your online business card.  You want to be showing your link to as many people as possible, so think about other sites that you are signed up to.  There will usually be a place to add your website link in the “profile” section (though admittedly not all will be dofollow, but they are still worth adding) so it makes sense to add it.

This isn’t spammy.  Spammy would be adding your link to every update you post.  Simply adding a link in your profile is just allowing people to find you if they choose to do so.

Think about other sites you are on;

  • WordPress.com,
  • Disqus,
  • StumbleUpon
  • Digg
  • Triberr
  • EmpireAvenue
  • Alexa
  • Klout
  • ….and many, many more!



Link building is often thought of as a negative, spammy technique that people use.  Whilst it can be if abused, it is mainly about getting your link seen by people in appropriate places.

Think about all the different places that you could add your link to help send people to your site.

Where have you managed to get your link placed that people may not have thought of?  What is your overall opinion on link building?  Please let us know your views below in the comment section.


social media.jpg